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|Department||:||Singapore Management University|
|Project Title||:||The global retail challenge|
|Keyword||:||Retail industry management , pricing , price regulation , marketing , Marketing , Sales and Merchandising|
|Publisher||:||Institutional Knowledge at Singapore Management University|
|Source||:||Research Collection Lee Kong Chian School Of Business|
|Abstract / Description||:||
The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams.