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The global retail challenge

Country : Singapore
Department : Singapore Management University
Project Title : The global retail challenge
Researcher : KUMAR, Nirmalya
Keyword : Retail industry management , pricing , price regulation , marketing , Marketing , Sales and Merchandising
Publisher : Institutional Knowledge at Singapore Management University
Year End : 2005
Identifier : https://ink.library.smu.edu.sg/lkcsb_research/5210
Source : Research Collection Lee Kong Chian School Of Business
Abstract / Description :

The growth of global retailing has been relentless over the past two decades. The rise of global retailers has led to a remarkable shift in power from suppliers to retailers. This article examines how suppliers and retailers can come to agreement over pricing and discounting. The author believes that a sea-change in retail marketing and internal conflict resolution is needed, which made possible by the introduction of global customer teams.

References

KUMAR, Nirmalya. (2005). The global retail challenge.  Singapore: Singapore Management University.
KUMAR, Nirmalya. 2005. "The global retail challenge".  Singapore: Singapore Management University.
KUMAR, Nirmalya. "The global retail challenge."  Singapore: Singapore Management University, 2005. Print.
KUMAR, Nirmalya. The global retail challenge. Singapore: Singapore Management University; 2005.

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