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An adaptive computational model for personalized persuasion

Country : Singapore
Department : Singapore Management University
Project Title : An adaptive computational model for personalized persuasion
Researcher : MIAO, Chunyan , KANG, Yilin , TAN, Ah-hwee
Keyword : Artificial Intelligence and Robotics , Databases and Information Systems
Publisher : Institutional Knowledge at Singapore Management University
Year End : 2015
Identifier : https://ink.library.smu.edu.sg/sis_research/5531 , https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=6534&context=sis_research
Source : Research Collection School Of Computing and Information Systems
Abstract / Description :

While a variety of persuasion agents have been created and applied in different domains such as marketing, military training and health industry, there is a lack of a model which can provide a unified framework for different persuasion strategies. Specifically, persuasion is not adaptable to the individuals’ personal states in different situations. Grounded in the Elaboration Likelihood Model (ELM), this paper presents a computational model called Model for Adaptive Persuasion (MAP) for virtual agents. MAP is a semi-connected network model which enables an agent to adapt its persuasion strategies through feedback. We have implemented and evaluated a MAP-based virtual nurse agent who takes care and recommends healthy lifestyle habits to the elderly. Our experimental results show that the MAP-based agent is able to change the others’ attitudes and behaviors intentionally, interpret individual differences between users, and adapt to user’s behavior for effective persuasion.

References

MIAO, Chunyan,KANG, Yilin and TAN, Ah-hwee. (2015). An adaptive computational model for personalized persuasion.  Singapore: Singapore Management University.
MIAO, Chunyan,KANG, Yilin and TAN, Ah-hwee. 2015. "An adaptive computational model for personalized persuasion".  Singapore: Singapore Management University.
MIAO, Chunyan,KANG, Yilin and TAN, Ah-hwee. "An adaptive computational model for personalized persuasion."  Singapore: Singapore Management University, 2015. Print.
MIAO, Chunyan,KANG, Yilin and TAN, Ah-hwee. An adaptive computational model for personalized persuasion. Singapore: Singapore Management University; 2015.

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